Microsoft Surface to fail or hit Windows mixed market
Microsoft was under the Surface very high stakes, hoping that the independent development of Tablet PC ignited the entire PC industry, enhance the appeal of Windows 8. But for now, this measure does not work.
Microsoft submitted to the United States Securities and Exchange Commission (SEC) documents show that the companies advertising funds are devoted to Surface and Windows 8 higher than income earned on it from the tablet computer. October 2012, Microsoft advertising fee increase of $ 898 million, Surface total income of only us $ 863 million – note that said here is revenue, not profit.
In addition to that part of the expenditure, and Microsoft recently Surface RT Tablet PC price cuts after $ 150, also write down $ 900 million in assets. Microsoft may have produced millions of sales Surface RT cannot be at their original price.
Although Microsoft is clearly underestimated the Surafce Pro and Surface attractiveness of RT, it's worth noting that is, Surface not only sales of hardware, also to lead the other PC makers. Its purpose is to demonstrate how the hardware complement to Windows 8, and how to consolidate your notebook and Tablet PC to a device.
In February this year MIT accepted the technology venture (Technology Review) magazine interview with Microsoft CEO Steve Ballmer (Steve Ballmer) for Surface made the following answer: "I am glad that we have developed a Surface. In my view, can see the combination of hardware and software is very important, not just for Microsoft, the entire Windows ecosystem as well. ”
Ballmer said that the end of the interview, "We hope Surface Pro play a guiding role" and to initiate some discussion in pen-based computers. Microsoft expressed this idea years ago, but still no response by other PC manufacturers.
So, thing I'm afraid of is: If the Surface is for Windows Tablet and notebook hybrid products play an exemplary role, then Microsoft spend billions of dollars advertising after the funding has yet to win consumers, high-end Windows PC manufacturers and who want to mix this put more effort?
PC manufacturers are currently at the high end of the market seems to be more interested in notebooks. The Zenbook Infinity Acer Aspire S7, ASUS, Sony Vaio Ativ Book 9 Plus Pro 11, Samsung and Toshiba Kirabook are thin and light notebook is equipped with a high definition screen. These products hope that at the high end of the market to compete with Apple's MacBook, while low-price notebook market to cheap tablet.
But in a mixed market, Microsoft is not playing the role too boot. For example, Acer and Toshiba, the two companies have tried such products last year, but this year it did not release new Windows mix. ASUS also did not directly into this field. If the take off of the base of the screen down, the company's Transformer Book Trio running the Android system, rather than Windows.
To be fair, not all PC manufacturers have abandoned this idea. Coming soon from Sony Vaio Duo 11 seems to be the direction of light deformation. Ativ Q concept of Samsung has announced a similar product--only in Windows 8, and has swung between Android – Samsung Ativ Tab 3 to be released while the keyboard seems to be quite interesting. Since Windows 8 since its release last year, Lenovo has continued to explore all possible mixed mode.
However, as the people that are still looking for the perfect mix, I hope in 2013 will see more, rather than less mixed, because PC manufacturers have designed an update, to take advantage of Haswell processors such as the most recent element. But Surface failure might mean, they're not worth doing.mobile dvr
car dvr
vehicle dvr
Microsoft submitted to the United States Securities and Exchange Commission (SEC) documents show that the companies advertising funds are devoted to Surface and Windows 8 higher than income earned on it from the tablet computer. October 2012, Microsoft advertising fee increase of $ 898 million, Surface total income of only us $ 863 million – note that said here is revenue, not profit.
In addition to that part of the expenditure, and Microsoft recently Surface RT Tablet PC price cuts after $ 150, also write down $ 900 million in assets. Microsoft may have produced millions of sales Surface RT cannot be at their original price.
Although Microsoft is clearly underestimated the Surafce Pro and Surface attractiveness of RT, it's worth noting that is, Surface not only sales of hardware, also to lead the other PC makers. Its purpose is to demonstrate how the hardware complement to Windows 8, and how to consolidate your notebook and Tablet PC to a device.
In February this year MIT accepted the technology venture (Technology Review) magazine interview with Microsoft CEO Steve Ballmer (Steve Ballmer) for Surface made the following answer: "I am glad that we have developed a Surface. In my view, can see the combination of hardware and software is very important, not just for Microsoft, the entire Windows ecosystem as well. ”
Ballmer said that the end of the interview, "We hope Surface Pro play a guiding role" and to initiate some discussion in pen-based computers. Microsoft expressed this idea years ago, but still no response by other PC manufacturers.
So, thing I'm afraid of is: If the Surface is for Windows Tablet and notebook hybrid products play an exemplary role, then Microsoft spend billions of dollars advertising after the funding has yet to win consumers, high-end Windows PC manufacturers and who want to mix this put more effort?
PC manufacturers are currently at the high end of the market seems to be more interested in notebooks. The Zenbook Infinity Acer Aspire S7, ASUS, Sony Vaio Ativ Book 9 Plus Pro 11, Samsung and Toshiba Kirabook are thin and light notebook is equipped with a high definition screen. These products hope that at the high end of the market to compete with Apple's MacBook, while low-price notebook market to cheap tablet.
But in a mixed market, Microsoft is not playing the role too boot. For example, Acer and Toshiba, the two companies have tried such products last year, but this year it did not release new Windows mix. ASUS also did not directly into this field. If the take off of the base of the screen down, the company's Transformer Book Trio running the Android system, rather than Windows.
To be fair, not all PC manufacturers have abandoned this idea. Coming soon from Sony Vaio Duo 11 seems to be the direction of light deformation. Ativ Q concept of Samsung has announced a similar product--only in Windows 8, and has swung between Android – Samsung Ativ Tab 3 to be released while the keyboard seems to be quite interesting. Since Windows 8 since its release last year, Lenovo has continued to explore all possible mixed mode.
However, as the people that are still looking for the perfect mix, I hope in 2013 will see more, rather than less mixed, because PC manufacturers have designed an update, to take advantage of Haswell processors such as the most recent element. But Surface failure might mean, they're not worth doing.mobile dvr
car dvr
vehicle dvr
jia128 - 2. Aug, 03:28