Microsoft was under the Surface very high stakes, hoping that the independent development of Tablet PC ignited the entire PC industry, enhance the appeal of Windows 8. But for now, this measure does not work.

Microsoft submitted to the United States Securities and Exchange Commission (SEC) documents show that the companies advertising funds are devoted to Surface and Windows 8 higher than income earned on it from the tablet computer. October 2012, Microsoft advertising fee increase of $ 898 million, Surface total income of only us $ 863 million – note that said here is revenue, not profit.

In addition to that part of the expenditure, and Microsoft recently Surface RT Tablet PC price cuts after $ 150, also write down $ 900 million in assets. Microsoft may have produced millions of sales Surface RT cannot be at their original price.

Although Microsoft is clearly underestimated the Surafce Pro and Surface attractiveness of RT, it's worth noting that is, Surface not only sales of hardware, also to lead the other PC makers. Its purpose is to demonstrate how the hardware complement to Windows 8, and how to consolidate your notebook and Tablet PC to a device.

In February this year MIT accepted the technology venture (Technology Review) magazine interview with Microsoft CEO Steve Ballmer (Steve Ballmer) for Surface made the following answer: "I am glad that we have developed a Surface. In my view, can see the combination of hardware and software is very important, not just for Microsoft, the entire Windows ecosystem as well. ”

Ballmer said that the end of the interview, "We hope Surface Pro play a guiding role" and to initiate some discussion in pen-based computers. Microsoft expressed this idea years ago, but still no response by other PC manufacturers.

So, thing I'm afraid of is: If the Surface is for Windows Tablet and notebook hybrid products play an exemplary role, then Microsoft spend billions of dollars advertising after the funding has yet to win consumers, high-end Windows PC manufacturers and who want to mix this put more effort?

PC manufacturers are currently at the high end of the market seems to be more interested in notebooks. The Zenbook Infinity Acer Aspire S7, ASUS, Sony Vaio Ativ Book 9 Plus Pro 11, Samsung and Toshiba Kirabook are thin and light notebook is equipped with a high definition screen. These products hope that at the high end of the market to compete with Apple's MacBook, while low-price notebook market to cheap tablet.

But in a mixed market, Microsoft is not playing the role too boot. For example, Acer and Toshiba, the two companies have tried such products last year, but this year it did not release new Windows mix. ASUS also did not directly into this field. If the take off of the base of the screen down, the company's Transformer Book Trio running the Android system, rather than Windows.

To be fair, not all PC manufacturers have abandoned this idea. Coming soon from Sony Vaio Duo 11 seems to be the direction of light deformation. Ativ Q concept of Samsung has announced a similar product--only in Windows 8, and has swung between Android – Samsung Ativ Tab 3 to be released while the keyboard seems to be quite interesting. Since Windows 8 since its release last year, Lenovo has continued to explore all possible mixed mode.

However, as the people that are still looking for the perfect mix, I hope in 2013 will see more, rather than less mixed, because PC manufacturers have designed an update, to take advantage of Haswell processors such as the most recent element. But Surface failure might mean, they're not worth doing.mobile dvr
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Beijing August 2 morning news, Sony (21.96,0.92,4.37%) said on Thursday that the company was carefully considering the shareholder proposals in splitting the entertainment business of, but company officials also revealed that this long troubled Japan e-business is already showing some signs of recovery.

In the quarter ending June 30, Sony's net profit of 3.5 billion yen (about US $ 35 million), compared with a loss of 24.6 billion yen. Compared to make up deficits, mainly benefited from the weaker yen and Smartphone sales growth. The company closed growth 13% when Ji Ying, reaching 17.3 billion Japanese yen (about 174 million dollars).

According to the Nikkei industrial News reported, Sony tend to reject United States hedge fund manager dannier·lebu (Daniel Loeb) unbundling proposal. Sebastien Loeb's Third Point 7% Sony owned hedge fund companies, he hoped SONY's entertainment business split away from electronics and financial services. But Sony did not comment on this report.

Sony's CFO jiatengyou said on the earnings conference call: "we will discuss the matter carefully, and then come to a successful conclusion. ”

He also added: "improving profitability is the CEO of e-business pingjingyifu the most important goal. Meanwhile, entertainment and financial services will remain our core business. ”

Sebastien Loeb raise again this week, he said in a letter sent to Third Point investors, will be Sony's poor performance of the Hollywood content production business attack on the management of the company. The return to Earth and the poor fall movies such as the recent White House box office impact on this business.

Sebastien Loeb said in an open letter, the movies and Hollywood's famous failures of the Yi Sida (Ishtar) and the future of water world as bad. He also added that Sony content creation businesses lack of fundamental accountability, financial control is bad.

Sony confirmed that the company's content production business did poorly in that quarter, and indicated that, in accordance with the same terms, revenues of this business was reduced by 16%.

But e-business to show clear signs of recovery. While the camera and card were affected by the overall trends in the industry, but Sony's intelligent mobile phones quarter sales achieved a significant rise, from 7.4 million in the same period last year to 9.6 million units. Sony said the company's Smartphone average selling price increased to help them achieve $ 60 million profit in the mobile sector, and lost $ 28.1 million in the same period last year.

Although analysts have questioned the continuation of broad product line practice, but Sony executives said that strong expected improvement has enhanced the status of the company, and investor recognition.

"The company is clearly focused on repair of electronic business, these results suggest that this strategy had played a role. "Macquarie Securities analyst Damian·song (Damian Thong) said.

Even Lob also acknowledged Sony e-business performance improvement. When he criticized Sony's entertainment industry mismanagement at the same time, also praised pingjingyifu for e-business to bring the signs of recovery.

Sebastien Loeb said in addition to the strong performance of Xperia Smartphones such as z, the company launches PlayStation 4 gaming platforms have also demonstrated the "perfect execution". The product will be listed at the end of this year.

Overall, Sony is also benefited from the devaluation of the Japanese yen, which makes the company through value-added after overseas earnings converted into yen.

Sony said, if the removal of exchange rate movements, the company's revenues may decline, mainly because of the revenues from its cameras to reduce and sell chemical products business.

Nissan and Matsushita (7.24,0.00,0.00%) this week published results of Japan exporters also benefited from the devaluation of the Japanese yen. This is in line with Japan Prime Minister Shinzo Abe planned, he hopes to promote Japan's growth.mobile dvr
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